Bas van Abel

Bas van Abel is passionate about changing the relationship between people and products. By opening up the design processes behind everyday things, he believes that people can re-engage and become active owners of their stuff. This was the inspiration his team based the model for Fairphone on, with which they are opening up systems on a step-by-step journey to making the world’s first fairly designed and produced smartphone. Fairphone has since enjoyed some great successes, including the most participants ever in a Dutch crowdfunding campaign.

Past TEDxAmsterdam talk:

https://www.youtube.com/watch?v=96XfmrJMlNU