The partners bringing TEDx to the city

Monday 19 November 2018

Today marks 10 days away from TEDxAmsterdam 2018! You can expect the city to turn TED red from today as we count down – thanks to our media partners, CS Digital, Beyond Outdoor, Exterion and Ngage.

The partners bringing TEDx to the city

In a few short days, we’ll be 10 days away from TEDxAmsterdam 2018! You can expect the city to turn TED red during that time – thanks to our media partners, CS Digital, Beyond Outdoor, Exterion and Ngage.

CS Digital touts itself as a media company that isn’t afraid to break away from certain media traditions. This year they started their own news channel, CDSMNews, standing out from “traditional media portals” with its tone of voice and agenda. You might also remember their out of home work for women’s rights organisation Femmes for Freedom earlier in the year, or their help upgrading Rotterdam’s metro with brand new bus shelters. What’s next? Well, you’re bound to see our theme, The Big X, plastered throughout the city!

Our newest partner in out of home advertising is Beyond Outdoor, which focuses exclusively on premium motorway locations (so you know where you’ll find us thanks to them!) Because of their positioning, and thanks to the latest research innovations, they have the capability to reach millions of commuters. We’re excited to showcase The Big X to so many passers-by in the coming weeks!

Exterion's game is all about “reaching 70% of the Dutch” through their outdoor advertising channels, including panels, field marketing and “spectaculars – interactive campaigns that go the extra mile to shine a light on your message”. Their campaigns range from those targeted to niche groups, and those created for the masses. We like to think they’ll be helping us reach all of you with our stunning visuals!

Ngage Media offers advertisers a network of digital screens and national coverage, and they are experts in knowing how to derive maximum exposure from strategic locations, based on your campaign goals and audience. They work across a range of industries – so you might have seen them around.

Now that we've hit the 10-day-countdown (!!!) we invite you to keep your eyes peeled for The Big X around the city (you can’t miss it, thanks to these partners!)

And when you do spot it, share it on social with #thebigx! Together, let’s spread The Big X – and all the ideas it represents – far and wide.

 

 

-written by Jai Morton.

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