The theme was Science and Fiction, and the day was presented by Pep Rosenfeld of Boom Chicago (a creative group that writes and performs sketch and improv comedy).
More than 800 people were in the audience and even more were able to follow the event via several simulcast locations. To name a few, the Deloitte Tower in Rotterdam, the Technical University of Delft and at Pathé Tuschinski in Amsterdam, where more than 700 people watched a 3D version of the simulcast. Outside the ITA people could see a projection designed by Arnout Hulskamp and his team.
2010 was also when the TEDxAmsterdam Award began, lead by Job Ubbens, chairman of auction house Christie’s.
We also launched the Ideas Worth Doing Challenge and TEDxAmsterdam founder Jim Stolze appeared on Dutch TV show De Wereld Draait Door, talking about the phenomenon that is TED and the growth of our event.
The team consisted of 100 people, of which some initiated side events like TEDxChange (about the Millenium Development Goals at the Dialogues House), TEDxYouth (for kids at Science Center NEMO) and TEDxWomen (at Sotheby’s). We’re proud that our event helped to plant the seeds of inspiration that sprouted into these initiatives.
Twenty amazing speakers and performers took to the stage.
Withstanding the extreme cold
TEDxAmsterdam - Wim Hof describes his ability to withstand extreme cold temperatures as being able to turn his own thermostat up by using his brain. Hof is a Dutch world record holder, adventurer and daredevil, who nicknamed the Iceman for his ability to withstand extreme coldness. In 2008 he broke his previous world record for staying 13 minutes and 48 seconds immersed in ice at the Guinness World Records.
Wildlife and ecoman
Peter Westerveld was born and raised in Tanzania on a sisal farm. Growing up, he learned that the more deforestation, the more successful one was in agriculture. But at the tender age of ten, when Westerveld started making forays into the rainforest, he was struck by the sheer number of plants, insects, fish and wildlife, and that there was something wrong if the Africans were all suffering as a result or the Europeans' success in sisa.
Howard-Yana Shapiro is the Global Director of Plant Science and External Research, Mars Incorporated. He has guided Mars toward the goal of 100% sustainably sourced cacao production since joining up with the company in the late 1990s. In his talk, he talks about uncommon collaborations and the vast network required to create solutions.
Act: Claron McFadden on voice
"The human voice is mysterious, spontaneous and primal..." says the World-renowned Soprano Claron McFadden. McFadden was searching for her own essence in a silent retreat in Thailand, when she was asked to sing. She realised that the calmness and focus she was looking for already existed in her voice. In this performance, this calmness is delivered between Claron and the audience.