TEDxAmsterdam Award 2011: And the winner is…

With 218 plans sent in for the 2011 TEDxAmsterdam Award, the prize for the best Idea Worth Doing 2012, our TED community proved to again be very rich in ideas, and it was no easy task to narrow down all those great projects to just ten nominees.

Luckily, we somehow managed to make a choice and tonight was the official TEDxAmsterdam Award 2011 ceremony.

Last month, all ten nominees were invited to present their idea on the 5th of November to the TEDxAmsterdam Award Jury, which had the professional opinions of:

– Jim Stolze: Initiator of TEDxAmsterdam
– Chris Buur: Main editor of the second section ‘V’ at the Volkskrant
– Carla Generaal: Winner TEDxAmsterdam Award 2010
– Rahul Gannamani: TEDxYouth participant, 14 year old

Our jury has judged all ideas on three criteria: 1. is it inspiring; 2. is it for the greater good; 3. does this idea need help (other
than financial support

The entries were judged on three criteria: It needed to be inspiring, be for the greater good and it must need human capital. A short video introduced all the nominees that are ready to take the TEDxAmsterdam motto ‘Ideas Worth Spreading’ to the  ‘Ideas Worth Doing’ level:

MetFarm from John Apesos and Masud Hussein: A plan to grow food in empty office buildings for not only making good use of the buildings, but also helping the environment by keeping transport to a minimum.

Paypool from Adam Postma: An online joint-savings system to make saving money fun again.

• Stichting Lekker Stuk from Reni de Boer: A campaign to positively change the image of disabled people.

• WeGo from Daniel Leahy: A platform to make car sharing of a lot easier.

• Infosfeer Sustainable CHAINge from Jan-Govert van Gilst: A plan to start sustainable energy plantations in urban wastelands.

• KleanWorldWide from Peter Smith: A campaign to motivate people to get rid of street litter.

•  The Vegetarian Butcher from Lizzy Knip: A butcher who addresses the needs of a meatloving crowd but with environmentally friendly meat substitutes.

• Autitouch BV from Freena Eijffinger: A programme to improve the diagnosis process for autism.

•  1%CLUB from Anna Chojnacka: An international marketplace that links people, money and knowledge to projects of people in developing countries.

•  Text to Change from Josette de Vroeg: an SMS campaign to increase the knowledge about HIV and urge people to be tested.

All great ideas that surely would make the world a little more inspiring, healthy and connected. Unfortunately, there could only be one winner.A very special guest was asked to announce the winner: Lara Stein, the director of the TEDx program at the TED office in New York.

And then…. drumroll (from a very helpful audience), dimmed lights, spotlight….. the winner turned out to be…. MetFarm!


Photo: Maurice Mikkers & Jan-Jaap Heine

After congratulations and loud applause, an overjoyed John Apesos takes the stage to enlighten the audience with his simple but efficient idea for a sustainable solution to the issue of food miles. He asks: “How do we feed the next generation without destroying the planet?” Answer: Just take the food production to the city! Taking advantage of recent developments in LED, hydroponics, and aeroponic technologies, argues John, will allow us to grow cheap, safe, high-quality food inside unused offices and empty industrial space.

He began his talk from a very personal place, his birthplace in Ohio, where agriculture is a big and polluting business. John now directs the spotlight to the audience and says that it’s not about his personal motivations, but that it’s also our personal reality. In which world do we want to live? Consider a world where food travels 20 km instead of 200… Where food is no longer wasted in the food chain…There’s a global crisis in food production today, and it’s time we face this ‘other inconvenient truth’ as John calls it.

But the TEDxAmsterdam Award is not just a trophy. After this chance to pitch his idea on the TEDxAmsterdam stage, Metfarm is now officialy an Idea Worth Doing 2012, and can count on the human capital, support and access to the TEDxAmsterdam network to turn his idea into reality. And that begins right here and now! Jim Stolze asks John which ten things he really needs to bring his idea further, and then invites members of the audience to offer their help. Who in the audience today wants to be part of the next green revolution? Who wants to be an urban farmer, just like John? There are several audience members who have already gladly offered their help. It’s great to see so much enthusiasm! Please follow John and the other nominees on their way from concept creation to concretely building their dreams. Or, even better, tweet or email your ideas to Jasper de Valk (@jasperdevalk/ jasper@tedxamsterdam.nl) or contact the nominees directly to make their dream reality!

Categorized as Award 2011.

Tagged with 1%club, autitouch bv, award, infosfeer sustainable chainge, kleinworldwide, metfarm, paypool, stichting lekker stuk, TEDxAmsterdam 2011, TEDxAward, text to change, the vegetarian butcher, wego.